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1

Relationship marketing in consumer markets: Antecedents and consequences

Jagdish N. Sheth, Atul Parvatiyar

Journal:

Journal of the Academy of Marketing Science

Year:

1995

Language:

english

File:

PDF, 2.49 MB

english, 1995

2

The evolution of relationship marketing

Jagdish N. Sheth, Atul Parvatiyar

Journal:

International Business Review

Year:

1995

Language:

english

File:

PDF, 1.42 MB

english, 1995

3

Evolving Relationship Marketing into a Discipline

Sheth, Jagdish N., Parvatiyar, Atul

Journal:

Journal of Relationship Marketing

Year:

2002

Language:

english

File:

PDF, 115 KB

english, 2002

4

The antecedents and consequences of integrated global marketing

Sheth, Jagdish N., Parvatiyar, Atul

Journal:

International Marketing Review

Year:

2001

Language:

english

File:

PDF, 554 KB

english, 2001

5

Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals

G.M. Naidu, Atul Parvatiyar, Jagdish N. Sheth, Lori Westgate

Journal:

Journal of Business Research

Year:

1999

Language:

english

File:

PDF, 136 KB

english, 1999

6

Towards a theory of business alliance formation

Sheth, Jagdish N., Parvatiyar, Atul

Journal:

Scandinavian International Business Review

Year:

1992

Language:

english

File:

PDF, 71 KB

english, 1992

7

Where the twain shall meet? A study of best practices to resolve retailerâsupplier acrimony in post-audit recovery of trade promotion dollars

Parvatiyar, Atul, Moorthy, Janakiraman, Donthu, Naveen

Journal:

Journal of Marketing Channels

Year:

2020

File:

PDF, 1.69 MB

2020

8

Sustainable Marketing: Market-Driving, Not Market-Driven

Sheth, Jagdish N., Parvatiyar, Atul

Journal:

Journal of Macromarketing

Year:

2020

File:

PDF, 293 KB

2020

9

Towards a theory of business alliance formation

Sheth, Jagdish N., Parvatiyar, Atul

Journal:

Scandinavian International Business Review

Year:

1992

Language:

english

File:

PDF, 1.10 MB

english, 1992

10

Relationship marketing

Jagdish N. Sheth, Atul Parvatiyar

Journal:

International Business Review

Year:

1995

Language:

english

File:

PDF, 344 KB

english, 1995

11

Synergistic pay-offs in Indo-US strategic alliances

Atul Parvatiyar, Yash P. Gupta

Journal:

Year:

1994

Language:

english

File:

PDF, 1.19 MB

english, 1994

12

Drivers of Trade Promotion Receptiveness: The Role of Relationship and Trade Promotion Satisfaction

Poddar, Amit, Donthu, Naveen, Parvatiyar, Atul

Journal:

The Journal of Marketing Theory and Practice

Year:

2013

Language:

english

File:

PDF, 259 KB

english, 2013

13

[IEEE 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the - Big Island, HI, USA (2004.01.8-2004.01.8)] 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the - A Web-based game-oriented college selection system employing fuzzy rule trees

Prasad, S.K., Sunderraman, R., Yanqing Zhang,, Atul Parvatiyar,

Year:

2004

Language:

english

File:

PDF, 233 KB

english, 2004

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